China develops MICE industry

CHINA is making inroads into the MICE scene with the establishment of two new MICE-focused industry committees designed to make the country more competitive in the sector.

The International Congress and Convention Association (ICCA) China Committee was formed on September 21 while Beijing’s Dongcheng district, covering the eastern half of the Chinese capital, inaugurated a MICE advisory committee on August 30. The latter comprises representatives from Gary Grimmer & Company, MCI and the Society of Incentive Travel Executives (SITE) as advisors.

 - Full report in TTG Asia