Kuoni makes a breakthrough with Amway win

KUONI Destination Management has nabbed its biggest incentive movement from South-east Asia into a non-European country, a 1,000 to 1,200 pax group from Amway Malaysia which is headed for Dubai this November/December.

The win represented a breakthrough in Kuoni's effort to compete for a healthy share of the region's MICE business which started two to three years ago, said a jubilant Singapore-based director of sales MICE for South Asia, Reto Kaufmann.

As a measure of Kuoni's inroad into the market, Kaufmann said this year would be a record year, with the company expected to move 15,000 to 18,000 incentive pax from Indonesia, Thailand, Malaysia, Singapore and the Philippines, in that order.

- Full report in TTG Asia