Singapore (2010-02-09)

ASSOCIATIONS now get twice the support to help them bid for international conventions to be held in the East Malaysian state of Sarawak.

The Malaysia Convention and Exhibition Bureau (MyCEB) and the Sarawak Convention Bureau (SCB) will work in tandem under a Team Malaysia banner to bring more international conventions to the country.

Dr Muhammad Leo Michael Toyad, chairman of SCB, said: “Malaysia has not yet achieved its potential in regard to this most lucrative sector of tourism and our research shows that East Malaysia is a popular choice with international planners...Our two organisations have the same goal of winning more business for Malaysia, so it makes good sense to pool our resources and support when bidding overseas and we know this will increase our chance of success in this highly competitive market.”

To kickstart the partnership, the two CVBs will jointly host an Association Dinner in Kuala Lumpur on January 28, where meeting planners and association hosts will be briefed on the Team Malaysia concept.