Conference highlights challenges for Philippines MICE

Ollie Quiniquini, Subic (2010-02-08)

ACCESS, infrastructure and the lack of longterm strategies are among the challenges the Philippines must overcome to become a viable MICE destination, said speakers at the Philippine MICE Conference in Subic that concluded yesterday.

Anthony Wong, Asian Overland Services group managing director, suggested tapping into the low-cost carrier (LCC) network to improve access. Noting that LCCs have changed the regional playing field, Wong encouraged the Philippines to court more LCCs. “Even MICE groups nowadays do not mind flying on LCCs.  The Philippines can become a hub of LCC activity.” As AirAsia and Tiger Airways already fly to Clark’s Diosdado Macapagal International Airport, Wong was eager to explore Clark-Subic packages for Malaysia’s leisure and MICE groups.

Proper infrastructure was key for Martin Sirk, president of the International Congress & Convention Association. The lack of venues, access and mobility was holding the Philippines back in its MICE ambitions, he said.

Elizabeth Rich, CEO of Australia’s Business Events Council, would like to see greater “Swiss precision” in holding events and also urged the country to clean up its environment.

For MCI Group president Robin Lokerman, it was about longterm strategies and execution. “Look into partnerships and leverage your unique cultural spirit,” he said.