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Reporting live from ATF 2010, Bandar Seri Begawan
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New ASEAN blueprintRaini Hamdi, Brunei Darussalam (2010-01-25)
SUSTAINABILITY will be a key aspect of a new five-year strategic plan for ASEAN tourism that is currently being mapped for the region with the aid of the US government.
The task of identifying directions ASEAN tourism should take for the next five years from 2011 started in November, with the strategy's author saying NTOs pointed to sustainability as an ideal. Prof Walter Jamieson of Thailand's Thammasat University's College of Innovation, which was contracted to write the plan, said the issue of sustainability rang loud in all aspects of discussion.
Another ideal was a "cooperative environment" across a range of stakeholders. NTOs stressed the need for the private sector and government to be at the table to ensure success.
- Full report in TTG Asia
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