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Reporting live from ATF 2010, Bandar Seri Begawan
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TAT primes China for turnaroundSirima Eamtako, Brunei Darussalam (2010-01-25)
THAILAND will spend 60 million baht (US$1.8 million) on a television advertising offensive in China to reverse years of decline that saw the mainland market dive to 770,000 visitors last year, its lowest level in three years.
The Tourism Authority of Thailand (TAT) is looking to reverse three years' of losses with 1.2 million arrivals this year.
TAT will support its China advertising campaign with new offices due to open in Kunming and Chengdu in April, pending approval of Chinese authorities, and by ramping up its presence with trade and road shows and on Chinese websites.
- Full report in TTG Asia
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