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Diethelm Events gears for regional 'Knock-out'
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Sirima Eamtako, Bangkok (2010-01-22)
BANGKOK-based regional destination management group Diethelm Events has stepped up its drive to drum up its share of business events originating from regional markets.
The operator has partnered with six five-star hotels in Bangkok and three in Phuket for its newly-launched 'Knock-out Event Offer - Making You a Champ' campaign targeted at Australia, India, Hong Kong, Singapore and domestic clients.
Diethelm will work with hotel partners to create a three-night itinerary in the two destinations for events confirmed between April 1 and October 31 this year. Added benefits such as half-day use of a meeting facility, a traditional Thai shadow play, sightseeing and fast-track airport arrival and immigration service are included in the package.
"If we generate 10 major events (corporate meetings and incentives) from this promotion, we and our partners will be very pleased," said Diethelm Events executive manager David Barrett, adding that the campaign was part of its annual marketing activities to build its brand and stimulate demand.
Campaign launches are planned in India in mid-February, followed by Australia's Asia-Pacific Incentives & Meetings Expo in early March, and Singapore and Hong Kong at the end of March.
The DMC will also repeat promotions for its value-added packages for 12 regional destinations following the success of its Big Event Sales last year, said Barrett.
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