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India gets dedicated Swiss Tourism director
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Anand & Madhura Katti, Mumbai (2010-01-21)
TO MEET its goal of a 12 per cent increase in arrivals from India, Switzerland has appointed a dedicated director for the market, based in Mumbai.
Michael Maeder, currently the head of UK operations at Switzerland Travel Centre in the UK, will lead promotional efforts in India.
Joerg Krebs, Switzerland Tourism director markets India, GCC, Russia, Nordic countries, Czech Republic and Poland, told TTG Asia e-Daily: “Since India is now one of the top five emerging markets for Switzerland Tourism, we have decided to appoint a dedicated director from our head office to be based in Mumbai from April 2010.”
Switzerland's second largest Asian market after Japan, India sent 137,000 tourists to the European country from January to October 2009, a 2.1 per cent increase over the same period in 2008. The average expenditure of Indian tourists in Switzerland is 450 Swiss francs (US$430), the highest among its inbound travellers.
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