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Fragrance rides on RWS coach boom
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Karen Yue, Singapore (2010-01-21)
FRAGRANCE Hotel Management, a chain of budget hotels in Singapore, has partnered with Malaysian tour and coach operators to supply refresher stops for Malaysians heading to Resorts World Sentosa (RWS) for a day.
Malaysian day-trippers who get to Singapore at 07.00 will be able to take a two- or three-hour rest at a Fragrance Hotel before proceeding to RWS' casino or Universal Studios theme park.
Fragrance Hotel Management senior sales and marketing manager Leslie Chua said agents in Kuala Lumpur were selling coach rides and refresher stops for just RM69 (US$20).
"Malaysians do not want to pay too much for accommodation in Singapore. They'd rather spend at the casino or theme park. My agent partners told me that S$80 nett a night at Fragrance Hotel Selegie is too expensive for their customers. My property in Geylang, which charges S$50 nett a night, is however quite popular."
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