|
|
|
|
|
Karen Yue, Singapore (2010-01-20)
RESORTS World Sentosa (RWS) is pulling out all the stops to tap the market in closest proximity to Singapore - Malaysia.
Six familiarisation tours involving "hundreds" of Malaysian travel agents and operators are currently being held. Tours for those from central and southern Malaysia have so far been completed, and two more will be held by next week for agents and operators from northern and eastern Malaysia.
RWS assistant director of channel sales for Malaysia Richard Teo said: "We are roping in as many travel agents and operators, including those that specialise in coach tours, to come and experience the RWS product. Any travel agent or operator who missed out on the tour needs only to contact me or any of our sales offices in Malaysia, and we will arrange for them to come visit."
Teo explained that initially many travel agents and operators were eager to just obtain rates, but the team's plan is to first expose the trade to the resort and its facilities.
"That way, they can better relate the product to their customers."
RWS has so far recommended a series of flexible packages, which bundle attractions and meals with optional accommodation, for agents' and operators' consideration.
Teo said Malaysian visitors from the southern end, closest to Singapore, are likely to make day trips to RWS, while those from other parts of Malaysia are likely to spend a day or three at the resort.
|
